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MICHAEL NYMAN
FOUNDING PARTNER, CHAIRMAN AND CEO

When Michael Nyman created the firm Bragman Nyman Cafarelli in 1991, along with current Vice-Chairman Brad Cafarelli and Howard Bragman (who departed in Decemeber of 2002), he had the vision to bring the world of "Corporate America" along with the world of Entertainment. But, to go beyond the capability of public relations and pursue non-traditional marketing strategies was hardly the norm at that time. In the 90s, when many entertainment firms were dealing strictly with celebrities and media relations, Nyman identified a wealth of opportunities in the then-untapped work of entertainment outreach to corporations, building the kinds of strategic bridges between top brands and entertainment that is recognized today as essential to effectively reach consumers. Such intuition helped make BNC the largest independent consumer lifestyle and entertainment agency in Los Angeles by the time the company was acquired by the Interpublic Group of Companies (NYSE: IPG) in December of 2000. Nyman, a 23 year veteran in the marketing and communications, is charged with running the 125 person firm, with offices in West Hollywood and New York City. "We are in the business of building brands, whether they are major consumer lifestyle products and or services, television shows or celebrities," says Nyman. "Our long history of expertise and relationships in both the corporate and entertainment worlds and the give us a unique advantage our clients have come to expect." In addition to media relations, Nyman personally developed the blueprint for many of the firm's core capabilities in marketing, including outreach, event marketing, grassroots marketing, product integration and, most recently, licensing and branding. Such work has resulted in work on behalf of such top clients, old and new, including: Jordan Brand, Tanqueray, Avon, Sony Computer Entertainment America (SCEA), T-Mobile, (Product) RED, Maxim Magazine, Entertainment Tonight, Sony Television, Endemol, Samsung, and Cameron Diaz, among others. Nyman is a member of Young President's Organization, and serves on the Board of Trustees of Brentwood School, the Board of Governors of Cedars-Sinai in Los Angeles and on the Board of Advisors for USC's Greif School of Entrepreneurial Studies. Additionally, Nyman has contributed as a Board member for the Kayne/Eras Center in Culver City and the Neil Bogart Memorial Fund for Children's Cancer, Leukemia and AIDS Research. Nyman resides in Brentwood with his wife and two children.

CHRIS ROBICHAUD
PRESIDENT AND COO

"Improvise, Adapt, Overcome" is a famous quote from a famous movie, and its essence has been the guiding force behind Chris Robichaud's career since he arrived at BNC in 1990. Today, as president and chief operating officer, Robichaud continues to gaze far beyond the brand horizon as he directs one of the most influential lifestyle marketing & communications agencies in the country. During the past 15 years, Robichaud has played a key role in developing and executing strategies for numerous Fortune 500 companies, including Audi, Avon, T-Mobile, GM, Sony PlayStation, Diageo, Guinness, Phillip Morris, Coca-Cola, Procter & Gamble, 3-Com, Schiefflin-Somerset and Jordan Brand, among others. His significant experience in both the corporate and entertainment worlds has helped him develop and sharpen a strategic vision that is wholly unique in the industry – one that has led to not only to client success but to the unprecedented growth and diversification of BNC as well. Robichaud's tenure at BNC is marked with numerous accolades and awards, most notably in the cause marketing area. From issues and initiatives as diverse and seemingly disparate as breast cancer, youth voting, the Green movement, gay rights and AIDS awareness, he and his various teams at BNC have left a signature stamp on the world of pop-culture that has been often imitated, but rarely duplicated.

MONICA CHUN
EXECUTIVE VICE PRESIDENT

Monica Chun oversees operations of BNC's marketing division and is the strategic client lead and counsel responsible for the ideation, development, and execution of marketing and PR campaigns for a wide range of clients, including, Samsung Mobile, PlayStation 3, Jordan Brand, Hudson Jeans, Pernod Ricard, and Etnies. A strategic marketing professional with more than 12 years of agency experience in brand development, influencer marketing, entertainment outreach, event marketing, and branded content, Chun has a proven track record of successfully creating and implementing marketing programs that drive innovation for Fortune 500 brands. She has experience producing more than 250 events and specializes in new product launches that target celebrities as well as consumers.  Chun also has led branded entertainment initatives for PlayStation, PSP, and PlayStation 3, including the development of a national lifestyle radio show developed in partnership with Clear Channel Entertainment, and the execution of multiple customized on-air integrations on various TV shows for Samsung Mobile.

DOUG PIWINSKI
EXECUTIVE VICE PRESIDENT

From the launch of (Product) RED in the U.S. and the creation of Norman Lear's youth voter initiative, Declare Yourself, to the opening of Hollywood & Highland and the Kodak Theatre, Doug Piwinski has led the company's media efforts on some of the most recognizable campaigns in the PR industry. He has been with BNC for 12 years, and during that time has amassed a client portfolio that includes Gatorade, Proactiv Solution, Essence, Tom Joyner's Reach Media the MAGIC and ENK trade shows, Nickelodeon Movies and Paramount Home Entertainment, Ultimate Fighting Championship (UFC), DTS (Digital Theatre Systems) and Sony Pictures Consumer Products, among others. At various times, Piwinski has headed up BNC's Corporate Entertainment, Corporate, and Business Development areas. He is currently responsible for strategic and creative media relations counsel agency-wide.

SCOTT FLOYD
EXECUTIVE VICE PRESIDENT

Scott Floyd has been with BNC for 11 years and co-oversees the operations of the agency's Marketing Department. Floyd is responsible for managing some the agency's larger clients such as T-Mobile and Audi as well as running the Product Placement and Integration practice at the agency. He has developed various marketing and communications programs for clients in both the sports and entertainment worlds, such as: Philip Morris, General Motors, Guinness, American Express and Sony Playstation's 989 Sports. Scott brings a nice mix of media relations and marketing expertise and has helped clients navigate their brands around high profile platforms such as: The Super Bowl, NBA All-Star Weekend, Indy 500, X-Games, Sundance Film Festival, MTV's VMA's and many more. In addition, Floyd has helped clients develop fully integrated programs that leverage media buys against client investments using marquee partners such as: ABC's Jimmy Kimmel, Access Hollywood, Fox Sports, MySpace and ESPN. Floyd started his career at a small public relations firm in Denver before joining a sports marketing agency in Los Angeles where he worked with clients such as Budweiser, ESPN, IMG and Philip Morris. Floyd graduated from the University of Denver with a degree in Mass Communication and Public Relations. 

JOSEPH ASSAD
EVP - GENERAL MANAGER, NEW YORK

Joseph Assad joined BNC in 2005, and now is the general manager of the New York office specializing in the business of developing and enhancing top brands and products in the entertainment, fashion, sports and corporate realms. He is highly regarded for his media expertise and relations, which in turn have significantly impacted such top brands as American Express, Audi, Condé Nast Media Group, Amazon, V Magazine and Sports Illustrated. Before joining BNC, Assad was the Executive Director of Corporate Communications for The Golf Digest Companies. He also worked as Director of Communications for Sports Illustrated and began his career in the media relations department of the Buffalo Bills of the National Football League. Assad holds a Masters in Journalism degree from Columbia University and is currently an adjunct professor at Fashion Institute of Technology in NYC.

LEWIS KAY
EXECUTIVE VICE PRESIDENT

Lewis Kay started working at BNC in 1998 and during the past 11 years helped to steadily build the Media Relations area. He currently oversees the day-to-day operations of the department, which includes BNC's Television, Special Events, Lifestyle, Business of Entertainment, and Personality businesses. Lewis's expertise lies in his ability to think strategically and execute multi-platform PR campaigns for entertainment clients as well as corporate clients looking to crossover into entertainment and pop culture media. In his tenure, Kay has been instrumental in an array of high profile PR campaigns including projects for AFI, Target, and Maxim Magazine. He continues to work as a personal publicist with some of the industry’s brightest talent including Jimmy Kimmel, Amy Poehler, Will Arnett, Rebecca Romijn, and John Stamos. Lewis graduated with a degree in communications from the University of California at Santa Barbara.

BRAD CAFARELLI
FOUNDING PARTNER, VICE CHAIRMAN

Brad Cafarelli joined Howard Bragman and Michael Nyman in 1991 as a principal, creating and heading the entertainment division of Bragman Nyman Cafarelli. Cafarelli began his career in public relations in 1985 with Solters/Roskin/Friedman in Los Angeles. Initially employed as a temporary assistant, he quickly ascended the ranks of the firm. By 1990, he had been promoted to the position of senior vice president of the legendary firm’s personalities and special events division. Over the years, Cafarelli has devised and implemented countless national and international publicity campaigns in virtually every area of entertainment, including film, television, recording, publishing, and special events. Cafarelli's clients include Whoopi Goldberg, Cameron Diaz, Kate Hudson, Jessica Alba, Eva Mendes, Vanessa Williams, Goldie Hawn, Jenny McCarthy, and Milla Jovovich, among others.

JOHN LUNDY
CHIEF FINANCIAL OFFICER

John Lundy is the chief financial officer of BNC. In his role, Lundy is responsible and accountable for the financial well-being of the agency's business operations. Lundy joined the agency in 1999 from the public relations firm, Rogers and Cowan, where he also held the title of CFO. Before that, Mr. Lundy held positions of various capacities during a 15-year period at Universal Studios Hollywood. Lundy was born and raised in the Southern California area.